Advertising door features
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First, accurately express advertising information
Advertising design is a very practical subject with a clear purpose, and accurately conveying advertising information is the primary task of advertising design. In the modern business community, the vast majority of goods and services are delivered through advertisements. Print ads accurately express information through text, color, and graphics, while two-dimensional advertisements express information through sound and dynamic effects. Ways of goods and services can be accepted and recognized by consumers. Due to different levels of education, personal experience, level of education, and comprehension, consumers' perceptions and reactions to information will be different. Therefore, design must be carefully controlled.
Second, establish a brand image
The image and brand of a company determines the position of the company and its products in the minds of consumers. This status is usually maintained and shaped by the strength of the company and its advertising strategy. In print advertising, newspaper advertisements and magazine advertisements have a strong brand-building ability due to their wide audience, large circulation, and high credibility. Combined with two-dimensional advertising, it can greatly enhance the shaping power.
Third, guide consumption
Print advertisements can generally be directed to consumers, and the information is detailed. Therefore, such as shopping guides, real estate advertisements, and product information, etc., can guide consumers to purchase products. Two-dimensional advertisements can influence consumer spending through the influence of dynamic effects.
Fourth, meet the consumer
A colorful, vivid and vivid advertising work can enhance the appeal of advertising with its extraordinary beauty power, immersed the consumer in the joy of the image of goods and services, and consciously accept the guidance of advertising. Therefore, the aesthetic re-creation of material culture and life style in advertising design, through the exaggeration, association, symbolism, metaphor, humor, humor and other methods to beautify the picture, so that it meets the aesthetic needs of human beauty, can be technical consumer aesthetic taste, It can effectively guide its consumption concepts in material culture and life style.
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